Decoy Effect? Are You Using It for Your Business?


Decoy Effect? Are You Using It for Your Business?

Are you applying this decoy effect to your business? Ho….hoo…really not? Come on If not then start now onwards. 

Do You Know What the Decoy Effect Is?

The decoy effect is the phenomenon in which customers tend to change their purchasing preferences when they have the third choice. In this, customers are clear that they prefer cheaper option A, over the expensive B. However, they usually change their mind if the third option appears.

Neuromarketing studies have found this effect to be one of the most influential cognitive biases to apply in any business.

How the Decoy Effect Works

It can be helpful. One clear example of the decoy effect is french fries in McDonald’s. There are two options, a large or a small one. Customers will conclude that the large one is very expensive also they do not want that many french fries. They are going to buy based on their needs. However, when the lower price appears between the two, the decision changes. It makes them believe that they win and make a better buy.

Use Decoy Effect for Your Legal Work

However, Legal Process Outsourcing compliments the decoy effect since they provide you with legal services in a cost-effective manner or without wasting your time. You can do your legal work on your own or you can hire an in-house attorney for that but it might be affecting you economically. If you wonder ‘Is There A Cure For Chlamydia’ you should visit and read all the necessary information. If you go with outsourcing, you can get the best legal work as well as it is profitable economically and saves your time. Then why can’t go for this option?

Therefore, we have AEREN LPO a leading provider of legal process outsourcing services with years of experience working with prestigious law firms. Working with our legal team allows our clients to creatively use their human capital investment to maximize their business outcomes and broaden their business. We are happy to be associated with an extended arm to our clients. Our teams work hard to fulfil the needs of our clients and deliver the services they want. Head to!

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